“I Am Forest Lake”: Celebrating the People Behind Our Success

As we reflect on 2024, we recognize that our achievements are rooted in the dedication and passion of our people. To honor this, we launched the “I Am Forest Lake” program—a heartfelt initiative celebrating the employees, sellers, and sales leaders who embody our mission and values. Held on December 3 at Okada Manila, the event was a tribute to the individuals who have been instrumental in our journey. Through personal stories and testimonials, we highlighted the unwavering commitment of our team members who go above and beyond to serve Filipino families with compassion and excellence. One of the evening’s highlights was the recognition of Mr. Ruperto Rivera Jr., our Group Chief Finance Officer, for his two decades of exemplary service. His dedication exemplifies the spirit of Forest Lake—where every role contributes to a greater purpose. Our leadership team, including Chairman Alfred Xerez-Burgos Jr., President & CEO Alfred Xerez-Burgos III, and Director of Technical, MIS, and HR Jose Antonio Xerez-Burgos, expressed profound gratitude to all stakeholders. Their messages underscored the importance of unity, resilience, and shared vision in achieving our goals. Beyond internal recognition, the program also acknowledged the trust and support of our clients. Their testimonials reaffirmed our commitment to providing dignified and meaningful memorial services that honor the lives of their loved ones. “I Am Forest Lake” is more than a celebration; it’s a reaffirmation of our collective identity. As we move forward, we carry with us the stories, values, and aspirations that define us. Together, we continue to build a legacy of service, compassion, and excellence. Further Reading and Media Coverage: