Forest Lake Hits ₱3.2 Billion in Sales, Sets Sights on Expansion in 2024
2023 was a record-breaking year for all of us at Forest Lake. We are proud to share that we surpassed ₱3.2 billion in sales, a milestone that reflects the dedication, excellence, and trust built between our sales teams, partners, and the Filipino families we serve. We celebrated this achievement at our 10th National Sales Convention last April at the Grand Ballroom of City of Dreams Manila. It was a night to remember—where we honored the efforts of over 5,000 active sellers, and gave recognition to the people who continue to power our mission forward. A Milestone Built by Our People This achievement belongs to our sellers, leaders, and park managers. As our President and CEO, Alfred Xerez-Burgos III, shared during the celebration: “Our sales team’s exceptional performance in achieving ₱3.2 billion in sales is a true testament to their dedication and hard work. Their relentless pursuit of excellence has been the cornerstone of our success.” And we couldn’t agree more. We’ve grown to over 37 parks across the Philippines, and we are more committed than ever to making accessible and dignified memorial care available to every Filipino family. As part of our reward system, our top performers earned an all-expenses-paid trip to Ho Chi Minh, Vietnam—a well-deserved break and celebration of their consistent excellence. What We’re Looking Forward to in 2024 We’re not slowing down. In 2024, we are continuing our expansion into new regions, adding more parks to serve more communities in Luzon, Visayas, and Mindanao. At the same time, we’re deepening our commitment to the people behind our success—our sales partners—by continuing to offer generous commissions, performance bonuses, leadership development, and support tools to help them thrive. We’re also pushing forward with innovation: Always Moving Forward As we look ahead, our purpose remains unchanged: to become the most trusted and complete provider of memorial care in the Philippines. We’re grateful for what we’ve achieved together—and we’re even more excited for what’s next. Thank you for trusting Forest Lake. Let’s keep building A Better Place together. To learn more about our parks and services, visit forestlakeparks.com.
Talon: Ready for the Unexpected?
As we welcome a new year, we’re not just moving forward—we’re also taking time to reflect on what truly matters. For many Filipino families, honoring the memory of loved ones has become more intentional, more personal, and more thoughtful. This New Year’s message from Forest Lake reminds us that where we choose to remember is just as important as how we remember.