Animo Forest Lake: Celebrating the Spirit of Our Nationwide Sales Force
Across Luzon, Visayas, and Mindanao, one spirit brings the Forest Lake Sales Team together: Animo. Forest Lake proudly presents the Animo Forest Lake Music Video, a nationwide project joined by our sales teams from Luzon, Visayas, and Mindanao. This video is more than a performance. It is a celebration of teamwork, passion, and unity. Most of all, it honors the people who help bring Forest Lake closer to Filipino families every day. A Celebration of Unity and Teamwork The Animo Forest Lake Music Video highlights the energy and commitment of our nationwide sales organization. Each team featured in the video represents a region, a site, and a shared mission—to help more Filipino families secure a better place for the future. Through every performance, every smile, and every team proudly joining in, the video reflects what makes Forest Lake strong: people working together with one purpose. The Spirit Behind Every Achievement Forest Lake’s continued growth is made possible by the dedication of its people. Behind every milestone are individuals and teams who continue to serve with professionalism, perseverance, and malasakit. The Animo video is a tribute to that spirit. It reminds us that our achievements are not built by one person alone, but by a nationwide family moving together toward a common goal. It is a celebration of hard work, shared pride, and the belief that when we move as one, we can achieve more. One Forest Lake, One Mission As Forest Lake continues to grow and expand its services across the country, our sales teams remain at the front line of our mission. They help bring Forest Lake’s products, services, and promise of A Better Place closer to Filipino families. The Animo Forest Lake Music Video captures this collective energy—bold, joyful, and full of purpose. To all participating teams across Luzon, Visayas, and Mindanao, thank you for showing the true spirit of Forest Lake. Animo Forest Lake! Together, we move forward.Together, we serve Filipino families.Together, we continue building A Better Place.
Forest Lake Celebrates Nationwide Sales Force at 12th National Sales Convention After Record 2025 Performance
Forest Lake Development Inc. celebrated the dedication, excellence, and collective achievement of its nationwide sales organization during its 12th National Sales Convention, held on April 21, 2026 at Okada Manila. Carrying the theme “THRIVE: Ani ng Tagumpay,” the convention gathered more than 550 guests from across Luzon, Visayas, and Mindanao, bringing together sales leaders, agents, employees, executives, partners, and stakeholders in a night dedicated to recognizing the people behind Forest Lake’s strongest performance to date. The event marked a historic milestone for Forest Lake, following its record-breaking ₱5.5 billion sales production in 2025, a significant increase from its ₱3.8 billion performance in 2024. More than a celebration of numbers, the convention honored the teamwork, perseverance, and shared commitment that continue to drive the company’s nationwide growth. Honoring the People Behind the Milestone At the heart of the convention was Forest Lake’s tribute to its nationwide sales force—the men and women who continue to bring the company’s products, services, and mission closer to Filipino families. Top-performing Sales Consultants, Agency Managers, sales leaders, and regional teams were recognized for their outstanding performance, leadership, and contribution to Forest Lake’s continued success. Their efforts helped strengthen the company’s presence across the country, build customer trust, and expand access to meaningful memorial care solutions. The celebration reflected Forest Lake’s belief that its people remain the company’s greatest strength. Every achievement recognized during the evening was a reminder that Forest Lake’s growth is made possible by the dedication of individuals and teams who consistently serve families with professionalism, compassion, and care. Moving Forward with Total Memorial Care The 12th National Sales Convention also highlighted Forest Lake’s continued evolution from the Philippines’ leading memorial park developer into the country’s leading memorial park developer with Total Memorial Care. Through this direction, Forest Lake continues to expand beyond memorial parks by offering families a growing range of services designed to provide support before, during, and after times of loss. These include Libre Burol or Libre Haya, Libing Anywhere, memorial chapels, cremation services, columbarium developments, interment services, and other future-ready memorial care solutions. Forest Lake also continues to strengthen its nationwide service network, with accredited funeral home partners supporting Libre Burol services across Luzon, Visayas, and Mindanao. This growing network allows the company to make compassionate and practical memorial care more accessible to more Filipino families. Growth Across the Country The convention also served as an opportunity to showcase Forest Lake’s continued expansion and operational milestones. The company now operates 42 memorial parks nationwide, including recently launched developments in Bacnotan, Gapan, and Rosario. These new developments reflect Forest Lake’s ongoing commitment to making quality memorial properties and services available in more communities across the Philippines. The company’s expansion is anchored on its mission to provide Filipino families with dignified, accessible, and lasting memorial care. Forest Lake also shared the approval of its increase in authorized capital stock from ₱1 billion to ₱4 billion, supporting the company’s plans for further expansion, infrastructure development, technology investments, operational improvements, and the development of more memorial parks and chapels nationwide. A Night of Recognition and Celebration Adding to the celebratory atmosphere of the evening were special performances by AZTER and a mini-concert by Mr. Pure Energy himself, Gary Valenciano. The program brought together recognition, entertainment, and fellowship, creating a memorable experience for attendees from across the country. As part of its commitment to rewarding excellence, Forest Lake also recognized its top-performing sellers with an all-expense-paid incentive trip to Bangkok, Thailand from April 22 to 25, 2026. The trip included cultural tours, shopping experiences, visits to Thailand’s iconic landmarks, and a luxury buffet dinner cruise. This incentive underscored Forest Lake’s continuing investment in sales excellence, motivation, and long-term career opportunities for its nationwide sales organization. Thriving Together Toward the Future The theme “THRIVE: Ani ng Tagumpay” captured the spirit of the celebration—a harvest of success built through hard work, unity, and shared purpose. As Forest Lake continues to grow, the company remains focused on strengthening its role as a trusted partner of Filipino families. Through its expanding network of memorial parks, Total Memorial Care services, and dedicated nationwide organization, Forest Lake moves forward with a clear commitment: to serve families with dignity, compassion, and care. The 12th National Sales Convention was not only a celebration of a record-breaking year. It was a reaffirmation of Forest Lake’s people, values, and vision for the future. Together, Forest Lake continues to thrive—building A Better Place for Filipino families across the country.
Forest Lake Hits ₱3.2 Billion in Sales, Sets Sights on Expansion in 2024
2023 was a record-breaking year for all of us at Forest Lake. We are proud to share that we surpassed ₱3.2 billion in sales, a milestone that reflects the dedication, excellence, and trust built between our sales teams, partners, and the Filipino families we serve. We celebrated this achievement at our 10th National Sales Convention last April at the Grand Ballroom of City of Dreams Manila. It was a night to remember—where we honored the efforts of over 5,000 active sellers, and gave recognition to the people who continue to power our mission forward. A Milestone Built by Our People This achievement belongs to our sellers, leaders, and park managers. As our President and CEO, Alfred Xerez-Burgos III, shared during the celebration: “Our sales team’s exceptional performance in achieving ₱3.2 billion in sales is a true testament to their dedication and hard work. Their relentless pursuit of excellence has been the cornerstone of our success.” And we couldn’t agree more. We’ve grown to over 37 parks across the Philippines, and we are more committed than ever to making accessible and dignified memorial care available to every Filipino family. As part of our reward system, our top performers earned an all-expenses-paid trip to Ho Chi Minh, Vietnam—a well-deserved break and celebration of their consistent excellence. What We’re Looking Forward to in 2024 We’re not slowing down. In 2024, we are continuing our expansion into new regions, adding more parks to serve more communities in Luzon, Visayas, and Mindanao. At the same time, we’re deepening our commitment to the people behind our success—our sales partners—by continuing to offer generous commissions, performance bonuses, leadership development, and support tools to help them thrive. We’re also pushing forward with innovation: Always Moving Forward As we look ahead, our purpose remains unchanged: to become the most trusted and complete provider of memorial care in the Philippines. We’re grateful for what we’ve achieved together—and we’re even more excited for what’s next. Thank you for trusting Forest Lake. Let’s keep building A Better Place together. To learn more about our parks and services, visit forestlakeparks.com.