To build a better place where generations of family memories are treasured and immortalized by the living.
To offer accessible, affordable, efficiently designed & sustainable parks and services managed by a professional team dedicated to provide value, innovation and personalized service.
Personalized Service, Value Creation, Teamwork, Innovation & Creativity and Professionalism.
The logo is derived from the infinity symbol; here at Forest Lake we interpret this symbol as a representation of LOVE, LEGACY, and GRATITUDE. The two loops further reinforce the idea of one generation cradling and caring for the next – the imagery mirroring that of a parent and child. The gold color is intended to resonate these very values that we treasure while the green portion signifies serenity and peace.
The transition to this logo also signifies a change in the Forest Lake business. From the topographic representation of the park in the previous logo, the current brand stands for more than just a memorial park. The icon represents a more holistic business that includes chapels, as well as plans. As the business grows to provide a more complete representation of a family’s legacy and the celebration of a person’s life beyond death, so is the importance of representing this in the Brand’s design.