Forest Lake Celebrates Nationwide Sales Force at 12th National Sales Convention After Record 2025 Performance
Forest Lake Development Inc. celebrated the dedication, excellence, and collective achievement of its nationwide sales organization during its 12th National Sales Convention, held on April 21, 2026 at Okada Manila. Carrying the theme “THRIVE: Ani ng Tagumpay,” the convention gathered more than 550 guests from across Luzon, Visayas, and Mindanao, bringing together sales leaders, agents, employees, executives, partners, and stakeholders in a night dedicated to recognizing the people behind Forest Lake’s strongest performance to date. The event marked a historic milestone for Forest Lake, following its record-breaking ₱5.5 billion sales production in 2025, a significant increase from its ₱3.8 billion performance in 2024. More than a celebration of numbers, the convention honored the teamwork, perseverance, and shared commitment that continue to drive the company’s nationwide growth. Honoring the People Behind the Milestone At the heart of the convention was Forest Lake’s tribute to its nationwide sales force—the men and women who continue to bring the company’s products, services, and mission closer to Filipino families. Top-performing Sales Consultants, Agency Managers, sales leaders, and regional teams were recognized for their outstanding performance, leadership, and contribution to Forest Lake’s continued success. Their efforts helped strengthen the company’s presence across the country, build customer trust, and expand access to meaningful memorial care solutions. The celebration reflected Forest Lake’s belief that its people remain the company’s greatest strength. Every achievement recognized during the evening was a reminder that Forest Lake’s growth is made possible by the dedication of individuals and teams who consistently serve families with professionalism, compassion, and care. Moving Forward with Total Memorial Care The 12th National Sales Convention also highlighted Forest Lake’s continued evolution from the Philippines’ leading memorial park developer into the country’s leading memorial park developer with Total Memorial Care. Through this direction, Forest Lake continues to expand beyond memorial parks by offering families a growing range of services designed to provide support before, during, and after times of loss. These include Libre Burol or Libre Haya, Libing Anywhere, memorial chapels, cremation services, columbarium developments, interment services, and other future-ready memorial care solutions. Forest Lake also continues to strengthen its nationwide service network, with accredited funeral home partners supporting Libre Burol services across Luzon, Visayas, and Mindanao. This growing network allows the company to make compassionate and practical memorial care more accessible to more Filipino families. Growth Across the Country The convention also served as an opportunity to showcase Forest Lake’s continued expansion and operational milestones. The company now operates 42 memorial parks nationwide, including recently launched developments in Bacnotan, Gapan, and Rosario. These new developments reflect Forest Lake’s ongoing commitment to making quality memorial properties and services available in more communities across the Philippines. The company’s expansion is anchored on its mission to provide Filipino families with dignified, accessible, and lasting memorial care. Forest Lake also shared the approval of its increase in authorized capital stock from ₱1 billion to ₱4 billion, supporting the company’s plans for further expansion, infrastructure development, technology investments, operational improvements, and the development of more memorial parks and chapels nationwide. A Night of Recognition and Celebration Adding to the celebratory atmosphere of the evening were special performances by AZTER and a mini-concert by Mr. Pure Energy himself, Gary Valenciano. The program brought together recognition, entertainment, and fellowship, creating a memorable experience for attendees from across the country. As part of its commitment to rewarding excellence, Forest Lake also recognized its top-performing sellers with an all-expense-paid incentive trip to Bangkok, Thailand from April 22 to 25, 2026. The trip included cultural tours, shopping experiences, visits to Thailand’s iconic landmarks, and a luxury buffet dinner cruise. This incentive underscored Forest Lake’s continuing investment in sales excellence, motivation, and long-term career opportunities for its nationwide sales organization. Thriving Together Toward the Future The theme “THRIVE: Ani ng Tagumpay” captured the spirit of the celebration—a harvest of success built through hard work, unity, and shared purpose. As Forest Lake continues to grow, the company remains focused on strengthening its role as a trusted partner of Filipino families. Through its expanding network of memorial parks, Total Memorial Care services, and dedicated nationwide organization, Forest Lake moves forward with a clear commitment: to serve families with dignity, compassion, and care. The 12th National Sales Convention was not only a celebration of a record-breaking year. It was a reaffirmation of Forest Lake’s people, values, and vision for the future. Together, Forest Lake continues to thrive—building A Better Place for Filipino families across the country.
State of the Company Video 2025
Every year, we take a moment to reflect—not just on how far we’ve come, but on the purpose that continues to drive us forward. Our 2025 State of the Company Address is more than an update. It’s a story of growth, resilience, and the people who have shaped Forest Lake into what it is today. From meaningful milestones to bold steps toward the future, this year’s address captures the heart of our journey and the vision that guides everything we do. As we continue to expand and innovate, one thing remains constant: our commitment to serve families with dignity, compassion, and care. This is the foundation of everything we build—and the legacy we are proud to carry forward. We invite you to watch the full video and hear directly from our leaders as they share the milestones, insights, and aspirations that define Forest Lake today—and the future we are building together.
“I Am Forest Lake”: Celebrating the People Behind Our Success
As we reflect on 2024, we recognize that our achievements are rooted in the dedication and passion of our people. To honor this, we launched the “I Am Forest Lake” program—a heartfelt initiative celebrating the employees, sellers, and sales leaders who embody our mission and values. Held on December 3 at Okada Manila, the event was a tribute to the individuals who have been instrumental in our journey. Through personal stories and testimonials, we highlighted the unwavering commitment of our team members who go above and beyond to serve Filipino families with compassion and excellence. One of the evening’s highlights was the recognition of Mr. Ruperto Rivera Jr., our Group Chief Finance Officer, for his two decades of exemplary service. His dedication exemplifies the spirit of Forest Lake—where every role contributes to a greater purpose. Our leadership team, including Chairman Alfred Xerez-Burgos Jr., President & CEO Alfred Xerez-Burgos III, and Director of Technical, MIS, and HR Jose Antonio Xerez-Burgos, expressed profound gratitude to all stakeholders. Their messages underscored the importance of unity, resilience, and shared vision in achieving our goals. Beyond internal recognition, the program also acknowledged the trust and support of our clients. Their testimonials reaffirmed our commitment to providing dignified and meaningful memorial services that honor the lives of their loved ones. “I Am Forest Lake” is more than a celebration; it’s a reaffirmation of our collective identity. As we move forward, we carry with us the stories, values, and aspirations that define us. Together, we continue to build a legacy of service, compassion, and excellence. Further Reading and Media Coverage:
Forest Lake State of the Company Address 2024
Forest Lake Memorial Parks closed 2024 with remarkable momentum, achieving ₱3.2 billion in total sales—a new milestone that reflects the company’s continued growth, digital transformation, and customer-first approach. These achievements were highlighted in the company’s State of the Company Address, where Forest Lake’s executive leadership reflected on the year’s progress and looked forward with bold optimism. Nationwide Presence and Expansion Forest Lake has grown its network to 38 operating parks across Luzon, Visayas, and Mindanao, with 12 more in various stages of development. The company’s ongoing expansion targets 50 parks nationwide in the near future—underscoring its mission to provide accessible, dignified memorial care to Filipino families in more regions. Innovations in Service and Experience Several new offerings launched in 2024 are reshaping the memorial experience: These innovations place Forest Lake at the forefront of modern, meaningful, and compassionate memorial care. Premier Investment and Financial Impact Forest Lake’s Premier Investment Program continues to provide new opportunities for investors seeking to grow their capital while supporting the company’s expansion. The ₱3.2 billion in sales for 2024 reflects not just growth in customer base, but also confidence among stakeholders—with more customers and agents seeing the value of memorial lots as investments. A Message Rooted in Compassion and Clarity In the 2024 address, Forest Lake leadership emphasized not only service performance but also the emotional weight of the work they do. Preparing for the inevitable is at the core of the company’s mission—and through innovation, expansion, and empathy, Forest Lake continues to help Filipino families honor their loved ones with dignity, peace, and love.
UNDASKO 2024: Honoring Life and Love with Filipino Tradition and Holiday Spirit
We are thrilled to share the success of UNDASKO 2024, our one-of-a-kind event that blends the solemn remembrance of Undas with the warmth and joy of Pasko. This unique celebration reflects Forest Lake’s dedication to honoring Filipino traditions while creating meaningful moments for families during the holiday season. UNDASKO, a combination of “Undas” and “Pasko,” was designed to help families celebrate the lives of their departed loved ones while embracing the hope and togetherness of Christmas. The heart of the event was the simultaneous lighting of Christmas trees in all Forest Lake parks, symbolizing remembrance, unity, and the enduring light our loved ones leave behind. As part of this nationwide celebration, Forest Lake offered exclusive promotions, complimentary services, and giveaways to our valued clients—our way of showing gratitude for the continued trust and support. We also highlighted our key services that make memorial care more accessible and meaningful: Libing Anywhere – Giving families the flexibility to choose interment in any of our parks nationwideLibre Burol – Providing free wake services as part of our interment packagesQRonicle – A digital memorial platform that allows families to preserve and share their loved one’s stories Our President and CEO, Alfred Xerez-Burgos III, captured the spirit of the campaign: “UNDASKO is our way of encouraging families to honor their loved ones while sharing in the joy of the holiday season. It’s a unique experience that celebrates life, love, and memories.” The positive response to UNDASKO 2024 has inspired us to continue this as a yearly tradition—one that brings comfort, connection, and celebration to every family we serve. Meta Description:Forest Lake’s UNDASKO 2024 brings together Undas and Christmas in a unique celebration of remembrance, light, and Filipino family values. Tags and Keywords:Forest Lake Memorial Parks, UNDASKO 2024, Undas and Christmas, Filipino family traditions, Libing Anywhere, Libre Burol, QRonicle, end-of-life planning, holiday memorial care, remembrance celebration, Alfred Xerez-Burgos III, Christmas tree lighting, memorial park Philippines Further Reading and Media Coverage:
Pagpag: Blending Humor and Culture to Spark Conversations on Death and Planning
We’re excited to share our latest campaign video, “Pagpag,” the fourth installment in our ‘Di Mo Inexpect No’ series. This lighthearted Halloween-themed video explores the Filipino tradition of “pagpag,” where mourners avoid going home directly after a wake to prevent the spirit of the departed from following them. While the video brings humor to this cultural practice, it also conveys a deeper message: death is an inevitable part of life, and preparing for it can bring peace of mind. As our CEO, Alfred Xerez-Burgos III, states, “True peace of mind comes not from avoiding the topic of death, but from accepting it as an inevitable part of life and preparing for it in meaningful ways.” This campaign encourages Filipinos to embrace end-of-life planning, ensuring that their loved ones are spared unnecessary stress during difficult times. Our services, such as Libing Anywhere, Libre Burol, QRonicle, and our Customer Portal, are designed to provide comprehensive support and convenience for families. Further Reading and Media Coverage Learn more about the impact of Forest Lake’s Pagpag video campaign through these media features and articles:
“Paliwanag” Shines a Light on Memorial Planning with Humor and Heart
We’re proud to introduce our latest digital campaign, “Paliwanag,” a short video that blends humor and cultural relevance to shift how Filipinos talk about death and memorial planning. Set in a police precinct, the video follows a man told to “magpaliwanag ka sa presinto”—a common Filipino phrase for giving an explanation. But in a clever twist, he takes the instruction literally and begins to emit light, surprising everyone around him. The concept is simple but powerful: life is unpredictable, and death often arrives without warning. The campaign uses wit to disarm discomfort and encourage reflection, reminding us that conversations about death don’t need to be grim—they can be grounded in love, readiness, and family care. As our President and CEO, Alfred Xerez-Burgos III, shared, “Death is something we all face, but it doesn’t have to be something we must all fear.” That’s what “Paliwanag” is about—shedding light on the importance of preparation so that when the time comes, families can focus on celebrating life, not scrambling with logistics. We hope this campaign opens doors to meaningful conversations around end-of-life planning. By being prepared, we lighten the emotional and financial burden on our loved ones. It’s a message that’s always been part of Forest Lake’s mission—to help families through compassionate and practical memorial care. Our services, such as Libing Anywhere and Libre Burol, are built to provide support when families need it most. Whether you are honoring a loved one close to home or from afar, we are committed to making memorial care more flexible, dignified, and accessible. Through “Paliwanag” and our ongoing campaigns, we continue to reshape how people see memorial parks—not just as places for endings, but as spaces for remembrance, legacy, and love. To learn more about our services, visit us on Facebook or Instagram: @forestlakememorialparks