Forest Lake State of the Company Address 2024
Forest Lake Memorial Parks closed 2024 with remarkable momentum, achieving ₱3.2 billion in total sales—a new milestone that reflects the company’s continued growth, digital transformation, and customer-first approach. These achievements were highlighted in the company’s State of the Company Address, where Forest Lake’s executive leadership reflected on the year’s progress and looked forward with bold optimism. Nationwide Presence and Expansion Forest Lake has grown its network to 38 operating parks across Luzon, Visayas, and Mindanao, with 12 more in various stages of development. The company’s ongoing expansion targets 50 parks nationwide in the near future—underscoring its mission to provide accessible, dignified memorial care to Filipino families in more regions. Innovations in Service and Experience Several new offerings launched in 2024 are reshaping the memorial experience: These innovations place Forest Lake at the forefront of modern, meaningful, and compassionate memorial care. Premier Investment and Financial Impact Forest Lake’s Premier Investment Program continues to provide new opportunities for investors seeking to grow their capital while supporting the company’s expansion. The ₱3.2 billion in sales for 2024 reflects not just growth in customer base, but also confidence among stakeholders—with more customers and agents seeing the value of memorial lots as investments. A Message Rooted in Compassion and Clarity In the 2024 address, Forest Lake leadership emphasized not only service performance but also the emotional weight of the work they do. Preparing for the inevitable is at the core of the company’s mission—and through innovation, expansion, and empathy, Forest Lake continues to help Filipino families honor their loved ones with dignity, peace, and love.
UNDASKO 2024: Honoring Life and Love with Filipino Tradition and Holiday Spirit
We are thrilled to share the success of UNDASKO 2024, our one-of-a-kind event that blends the solemn remembrance of Undas with the warmth and joy of Pasko. This unique celebration reflects Forest Lake’s dedication to honoring Filipino traditions while creating meaningful moments for families during the holiday season. UNDASKO, a combination of “Undas” and “Pasko,” was designed to help families celebrate the lives of their departed loved ones while embracing the hope and togetherness of Christmas. The heart of the event was the simultaneous lighting of Christmas trees in all Forest Lake parks, symbolizing remembrance, unity, and the enduring light our loved ones leave behind. As part of this nationwide celebration, Forest Lake offered exclusive promotions, complimentary services, and giveaways to our valued clients—our way of showing gratitude for the continued trust and support. We also highlighted our key services that make memorial care more accessible and meaningful: Libing Anywhere – Giving families the flexibility to choose interment in any of our parks nationwideLibre Burol – Providing free wake services as part of our interment packagesQRonicle – A digital memorial platform that allows families to preserve and share their loved one’s stories Our President and CEO, Alfred Xerez-Burgos III, captured the spirit of the campaign: “UNDASKO is our way of encouraging families to honor their loved ones while sharing in the joy of the holiday season. It’s a unique experience that celebrates life, love, and memories.” The positive response to UNDASKO 2024 has inspired us to continue this as a yearly tradition—one that brings comfort, connection, and celebration to every family we serve. Meta Description:Forest Lake’s UNDASKO 2024 brings together Undas and Christmas in a unique celebration of remembrance, light, and Filipino family values. Tags and Keywords:Forest Lake Memorial Parks, UNDASKO 2024, Undas and Christmas, Filipino family traditions, Libing Anywhere, Libre Burol, QRonicle, end-of-life planning, holiday memorial care, remembrance celebration, Alfred Xerez-Burgos III, Christmas tree lighting, memorial park Philippines Further Reading and Media Coverage:
Pagpag: Blending Humor and Culture to Spark Conversations on Death and Planning
We’re excited to share our latest campaign video, “Pagpag,” the fourth installment in our ‘Di Mo Inexpect No’ series. This lighthearted Halloween-themed video explores the Filipino tradition of “pagpag,” where mourners avoid going home directly after a wake to prevent the spirit of the departed from following them. While the video brings humor to this cultural practice, it also conveys a deeper message: death is an inevitable part of life, and preparing for it can bring peace of mind. As our CEO, Alfred Xerez-Burgos III, states, “True peace of mind comes not from avoiding the topic of death, but from accepting it as an inevitable part of life and preparing for it in meaningful ways.” This campaign encourages Filipinos to embrace end-of-life planning, ensuring that their loved ones are spared unnecessary stress during difficult times. Our services, such as Libing Anywhere, Libre Burol, QRonicle, and our Customer Portal, are designed to provide comprehensive support and convenience for families. Further Reading and Media Coverage Learn more about the impact of Forest Lake’s Pagpag video campaign through these media features and articles:
“Paliwanag” Shines a Light on Memorial Planning with Humor and Heart
We’re proud to introduce our latest digital campaign, “Paliwanag,” a short video that blends humor and cultural relevance to shift how Filipinos talk about death and memorial planning. Set in a police precinct, the video follows a man told to “magpaliwanag ka sa presinto”—a common Filipino phrase for giving an explanation. But in a clever twist, he takes the instruction literally and begins to emit light, surprising everyone around him. The concept is simple but powerful: life is unpredictable, and death often arrives without warning. The campaign uses wit to disarm discomfort and encourage reflection, reminding us that conversations about death don’t need to be grim—they can be grounded in love, readiness, and family care. As our President and CEO, Alfred Xerez-Burgos III, shared, “Death is something we all face, but it doesn’t have to be something we must all fear.” That’s what “Paliwanag” is about—shedding light on the importance of preparation so that when the time comes, families can focus on celebrating life, not scrambling with logistics. We hope this campaign opens doors to meaningful conversations around end-of-life planning. By being prepared, we lighten the emotional and financial burden on our loved ones. It’s a message that’s always been part of Forest Lake’s mission—to help families through compassionate and practical memorial care. Our services, such as Libing Anywhere and Libre Burol, are built to provide support when families need it most. Whether you are honoring a loved one close to home or from afar, we are committed to making memorial care more flexible, dignified, and accessible. Through “Paliwanag” and our ongoing campaigns, we continue to reshape how people see memorial parks—not just as places for endings, but as spaces for remembrance, legacy, and love. To learn more about our services, visit us on Facebook or Instagram: @forestlakememorialparks